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Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad

Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.

Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad

WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views.

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WHO: Agency Publicis London

WHY WE CARE: Earlier this month, Pepsi tried to walk in step with the #Resistance, and ended up falling on its face. Hard. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal America’s wounds–inspired such a seething backlash it was pulled almost instantly, and savagely parodied. It would’ve been a fine time for Coca-Cola to step up and deliver a perfectly calibrated topical ad, thereby eating Pepsi’s lunch. In truth, though, Coke had to do absolutely nothing to achieve the same result. Instead, Heineken has come along a couple weeks later with an ad that gets to the heart of political engagement in a straightforward way that makes Pepsi’s self-congratulatory ad seem even more embarrassing.

[via Upworthy]

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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