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12 Lessons From The 100 Most Creative People Of 2017

BY Robert Safian9 minute read

As a journalist, maintaining a healthy level of skepticism is a requirement. Sources routinely put their own actions in the best possible light, while undercutting the activities of rivals. I just can’t take everything people say to me at face value.


SEE THE FULL LIST: The 100 Most Creative People Of 2017


But every now and then, I get to engage in a project that is so inspiring, my wall of cynicism melts. That’s the way I feel about our annual coverage of the Most Creative People in Business. Each year, our editorial team scours the globe to identify 100 all-new honorees whom we have not significantly covered in print before. This is how we initially introduced readers to Instagram founder Kevin Systrom–before his business was acquired by Facebook. It’s where we first talked about Princess Reema Bint Bandar Al-Saud of Saudi Arabia, Amazon Studios chief Roy Price, and Warby Parker cofounder Neil Blumenthal. And where we made the business case for Lin-Manuel Miranda‘s amazing accomplishments with Hamilton.

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ABOUT THE AUTHOR

Robert Safian is the editor and managing director of The Flux Group. From 2007 through 2017, Safian oversaw Fast Company’s print, digital and live-events content, as well as its brand management and business operations More


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