As a journalist, maintaining a healthy level of skepticism is a requirement. Sources routinely put their own actions in the best possible light, while undercutting the activities of rivals. I just can’t take everything people say to me at face value.
SEE THE FULL LIST: The 100 Most Creative People Of 2017
But every now and then, I get to engage in a project that is so inspiring, my wall of cynicism melts. That’s the way I feel about our annual coverage of the Most Creative People in Business. Each year, our editorial team scours the globe to identify 100 all-new honorees whom we have not significantly covered in print before. This is how we initially introduced readers to Instagram founder Kevin Systrom–before his business was acquired by Facebook. It’s where we first talked about Princess Reema Bint Bandar Al-Saud of Saudi Arabia, Amazon Studios chief Roy Price, and Warby Parker cofounder Neil Blumenthal. And where we made the business case for Lin-Manuel Miranda‘s amazing accomplishments with Hamilton.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.