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  • 04.21.17

That Virtual Gorillaz House Becomes Real This Weekend, And You Should Go

The band partnered up with Sonos to create a sensory experience that feels like dying and waking up in Gorillaz heaven. (Heaven is located in Brooklyn now)

The world’s most famous cartoon band, Gorillaz, had previously infiltrated our reality by performing as holograms. Now they’re inviting us into their reality.

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After a seven-year absence, the bouncy, eclectic outfit led by Damon Albarn returns with the new album, Humanz, and a real-life interactive experience. Since Sonos is releasing their new home audio speaker, Playbase, around the same time as the album, they partnered with Gorillaz to create something plucked right from the dreams of hardcore fans. The Spirit House is a chance to physically explore the cartoon architecture the band has established over the years in videos.

The first taste of the Spirit House arrived with the VR video for “Saturnz Barz,” released late last month. In it, viewers got a glimpse of a memorably grimy residence in which the band has a somewhat disturbing cosmic experience.

A couple weeks later, the band released a Gorillaz AR app that lets users explore the world even further, walking through the virtual space to see what’s between its nooks and crannies. This new installation, however, goes far beyond the AR realm, though, by actually putting fans inside a physical replica of the house–crawling with easter eggs for those who’ve been paying extra attention over the years.

The Spirit House installation is in Brooklyn this weekend, before moving to Berlin the following weekend, and then Amsterdam on May 6. Fans of the band currently in New York would do well not to miss out, however, at the very least for a preview of some new Gorillaz music. For an idea of what other delights await, have a look through the slides above.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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