Yesterday, Keds brought the shoes back, and we’ve found out that Bond will continue to develop shoes for the century-old canvas shoe brand. The partnerships makes sense: The brands both attract millennial women and have a retro sensibility. “We’ve found collaborations have helped our brand grow,” says Emily Culp, the CMO of Keds. “It helps us expand our customer base and deepens our reputation as a brand that puts women—including female founders like Anna—at the center of what we do.”ES
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