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  • 06.13.17

Keds just brought back its crazy popular partnership with Rifle Paper Co.

Yesterday, Keds brought the shoes back, and we’ve found out that Bond will continue to develop shoes for the century-old canvas shoe brand. The partnerships makes sense: The brands both attract millennial women and have a retro sensibility. “We’ve found collaborations have helped our brand grow,” says Emily Culp, the CMO of Keds. “It helps us expand our customer base and deepens our reputation as a brand that puts women—including female founders like Anna—at the center of what we do.”ES