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The Sounds That Trigger War Trauma May Not Be What You Think

This new David Lynch Foundation campaign illustrates how a seemingly insignificant sound can bring back memories of war.

The Sounds That Trigger War Trauma May Not Be What You Think

As we all know, sounds can be deceiving. Just ask a foley artist. But a new campaign from the David Lynch Foundation skillfully shows how even the most everyday sounds can trigger trauma in war veterans.

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Created by Paris-based agency Herezie Group for the film director’s organization that focuses on treating trauma of all types, the spot gives us a glimpse of the world from a vet’s point of view, and the effect of sound on their lives.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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