Since 2001, the Kleiner Perkins Caufield & Byers partner has released an annual report on trends to watch for in the coming year. Some interesting takeaways:
• Smartphone sales are on the decline, with 3% growth this past year as compared to 10% the year before.
• Still, adults spend more than five hours a day consuming digital media—about three hours on their phone and two hours on desktop. That also explains why Netflix now accounts for 30% of home entertainment revenue in the U.S.
• 88% of U.S. consumers use at least one digital health tool.
Below is Meeker’s 2017 report in full: