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Warby Parker is sending a new pair of glasses to the reporter who was assaulted by a Republican candidate

Now we know that Montana Republican candidate for Montana’s congressional seat Greg Gianforte is being charged with assault for “body-slamming” The Guardian reporter Ben Jacobs. But one of the remaining questions was about replacing Jacobs’s glasses, which the reporter said were broken in the bizarre altercation. Well, in a prime example of “Brands in the … Continue reading “Warby Parker is sending a new pair of glasses to the reporter who was assaulted by a Republican candidate”

Now we know that Montana Republican candidate for Montana’s congressional seat Greg Gianforte is being charged with assault for “body-slamming” The Guardian reporter Ben Jacobs. But one of the remaining questions was about replacing Jacobs’s glasses, which the reporter said were broken in the bizarre altercation. Well, in a prime example of “Brands in the Age of Trump,” Warby Parker has stepped up.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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