Currently developers get crash reports when an app fails while you’re using it, but they don’t always know when something else happens—say the app freezes, there’s a tiny glitch, or just a bad design that’s making you ditch the app for something else. A new platform launching today, Embrace.io, helps diagnose those issues before they result in lost customers.
Now, most developers use a combination of crash reports, analytics, and logging to figure out where things have gone wrong. A complicated process with mixed results. Embrace.io is instead a unified platform that turns data into solutions that developers can use to create better-performing apps, freeing up time typically spent troubleshooting for writing actual code.
The first platform to provide performance feedback for mobile, along with its launch it also announced $2.5 million in seed funding led by Eniac Ventures, with investments from the Chernin Group, Techstars Ventures, and BoxGroup. Developers can sign up for the limited release on the company’s website.EP