Twitter has created a new way to help brands get their bots in front of potential customers. Now brands can create sponsored interactive tweets—when a customer engages with them, they pull those potential shoppers into a direct message conversation with the brand’s bot. Unlike some bots that are designed to handle customer service issues, these are meant to engage customers, ultimately leading them to make a purchase.
For instance, one of the first brands participating is Patron Tequila. Patron has a sponsored tweet advertising “Bot-Tenders” that can help you create the perfect cocktail. From the tweet, you pick the type of event you’re mixing up drinks for, and then Patron will DM you a few questions about your flavor preferences and present a few appropriate recipes.