As Subaru looks to the future, they are trying to decide whether to offer an electric version of the trusty Outback or to launch a new line of all-electric cars. Bloomberg spoke with CEO Yasuyuki Yoshinaga, who said the car company wants to expand on its slow push into green technology (which their customer base will undoubtedly appreciate) but is still debating the best way to do it, as they want to “capitalize on their reputation for safety while eliminating the need to partner with another automaker.”
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.