advertisement
advertisement
advertisement
  • 05.23.17

Instagram is making Stories more findable with locations and #hashtags

When Instagram introduced its Snapchat-esque Stories last year, its presentation suggested that it thought there were two reasons you might want to view a Story—either because it was created by someone you were following, or because it was created by someone who was popular on Instagram.

Now the company’s apps are adding two new ways to find Stories you may care about, regardless of who created them. The Explore section will now show you Stories that use location stickers pertaining to your current whereabouts as well as let you search for ones that relate to any other location in the world. And if you use Explore to search for a hashtag, the results may include Stories that use that hashtag as a sticker. (People who want to use location and hashtag stickers without their Stories showing up in Explore will be able to opt out on a Story-by-Story basis.)

HM