In the past, YouTube hasn’t gotten much stage time at Google I/O. This year, it got a whole chunk of keynote, led by YouTube CEO Susan Wojcicki. Among the news: Its Super Chat feature, which lets fans reward their favorite YouTube creators by paying to pin their comments during live videos, is getting an open API that will let developers build functionality around it.
Exactly what that will allow isn’t completely clear. But the demo that YouTube used to demo the concept—involving using Super Chat to remotely sound a horn, prompting audience members to pelt the Slow Mo Guys with water balloons for charity—was certainly imaginative.
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
The major tech ecosystems that battle for our attention and dollars
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens