For a while now, a high percentage of iPhone ads have focused on one fact: It’s possible to create gorgeous photographs with one. Now Apple is inviting folks to visit its stores and then head out on photo walks—led by a local photographer or an Apple employee specializing in creativity—to capture a neighborhood via iPhone photography. In fact, every Apple Store in the world—there are nearly 500 of ’em—will hold such an event this Saturday.
The walks are part of a general ramping up of the programs at Apple Stores designed to help people learn how to get the most out of iPhones, iPads, and Macs, from sketching to coding to making music. The company has also launched a new section of its website, Today at Apple, with local calendars of such events at all the Apple Stores in given areas. (Previously, such listings were broken up among pages for individual stores, making them tough to peruse.)
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.