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  • 05.16.17

This denim veteran wants to make the world’s most inclusive jeans

Sarah Ahmed, the creative director of luxury premium brand DL1961, is trying to fix that. She’s launched a new brand, Warp + Weft, that will create each style of jean in sizes 0-24 for women and 28-40 for men, for under $100 a pair. “We went through many prototypes to nail the fit for each size,” Ahmed tells Fast Company. “We used a wide range of fit models. Then, we tested the  jeans on actual women, because fit models don’t always represent the typical body.” 

The brand launches online today and will also be available at Bloomingdale’s. ES