Today, the brand announces that it is launching its first stand-alone retail store, which will be located in Dumbo. It will also serve as a cafe, in partnership with La Colombe and City Bakery. At a time when so many brick-and-mortar stores are closing, Lauren says having a shop front made sense for FEED, which wants to offer customers new experiences with the brand. “We want this space to gather community and foster conversation about the issues we care about,” she tells Fast Company. Lauren explains that the store will host talks and events like flower arranging workshops.
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