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ADAY rethinks the swimsuit in its new collection

ADAY, the athleisure brand known for its 2,000-person waitlists, releases a new swim collection today. Founders Meg He and Nina Faulhaber devote a lot of time to the product development of each piece within its collection. For this line, it has created a reversible one-piece and a bikini made from recycled polyamide. Each piece is … Continue reading “ADAY rethinks the swimsuit in its new collection”

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ADAY, the athleisure brand known for its 2,000-person waitlists, releases a new swim collection today. Founders Meg He and Nina Faulhaber devote a lot of time to the product development of each piece within its collection. For this line, it has created a reversible one-piece and a bikini made from recycled polyamide. Each piece is meant to be worn in multiple contexts: The one-piece can be worn as a swimsuit but also as a shirt, since the fabric looks and feels like cotton. The two-piece can be worn as underwear.

About the author

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in Cambridge, Massachusetts

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