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  • 04.24.17

Madewell is ramping up its denim donation program after a blockbuster Earth Day

This Earth Day, the brand was setting out to hit 150,000 jeans donated, but it blew right past it, collecting 155,532, which translates to about 186 houses insulated. The company is now dedicated to collecting 200,000 by the end of 2017. Madewell involves its entire staff in this eco-initiative, inviting employees to be part of Habitat for Humanity projects that use this insulation in houses.