advertisement’s CEO is “heartbroken” that users discovered it sells their data

The simple email unsubscribe service was revealed to be selling its user’s anonymized data to the very apps they were unsubscribing from. The revelation came from a New York Times profile on Uber CEO Travis Kalanick. In it, it was revealed Uber buys data from that showed how Lyft’s user base was progressing. After the news broke,’s CEO Jojo Hedaya wrote a blog post saying the company is “heartbroken” its users found out how it makes money on the free service:

Our users are the heart of our company and service. So it was heartbreaking to see that some of our users were upset to learn about how we monetize our free service. And while we try our best to be open about our business model, recent customer feedback tells me we weren’t explicit enough. Sure we have a Terms of Service Agreement and a plain-English Privacy Policy that our users agree they have read and understand before they even sign up, but the reality is most of us—myself included—don’t take the time to thoroughly review them.

H/T: GuardianMG