Rob Lowe is helping KFC send a spicy chicken sandwich into space, because . . . well, apparently, this is what it takes to stand out in the fast-food world these days. In a blow to Brat Pack fans everywhere, Lowe stars as Colonel Sanders in KFC’s new ad campaign. He dons a space suit and promises to launch a chicken sandwich into the stars. “Can you actually launch KFC’s world-famous Zinger chicken sandwich into space?” Lowe asks in the new digital ad. “And the answer is, we certainly hope so. Our entire marketing campaign depends on it.” I’m hoping to see that sandwich in NASA’s photo archive soon.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.