If Spotify has one advantage over its music streaming competitors, it’s data. With over 100 million listeners, the company has an incredible amount of insight into how people listen to music. And now they’re sharing it with musicians.
Spotify For Artists is an analytics dashboard that breaks down streaming activity like total listeners, how many are true fans, where they live, and how they break down demographically. It also shows artists and their managers which Spotify playlists are funneling new listeners into a band’s fan base. It’s all incredibly valuable data for artists who may still be wondering how the streaming era–and its infamously small royalty payouts–benefits them.