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You’d never know Aquaman directed this new Carhartt commercial

Jason Momoa is a star of some pretty big films, most notably the upcoming Justice League as Aquaman, and in a post-apocalyptic, horror flick from award-winning director Ana Lily Amirpour called The Bad Batch, due out this summer. But he’s also been working with workwear brand Carhartt for the last couple of years, directing and appearing … Continue reading “You’d never know Aquaman directed this new Carhartt commercial”

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Jason Momoa is a star of some pretty big films, most notably the upcoming Justice League as Aquaman, and in a post-apocalyptic, horror flick from award-winning director Ana Lily Amirpour called The Bad Batch, due out this summer. But he’s also been working with workwear brand Carhartt for the last couple of years, directing and appearing in ads through his Pride of Gypsies production company. Here’s the latest:

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It’s an adaptation of one he directed last year, and despite his stature as a movie star, feels like a solid, if pretty ordinary ad. It’s a far cry from the personal profile from late last year, that’s more typical of branded content starring a superhero. 

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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