United Airlines has a social media nightmare on its hands

After the shocking video of security services (who were called by United staff) dragging a United Airlines passenger off a plane because the company had overbooked the flight went viral, the tone-deaf response from United’s CEO spawned the #NewUnitedAirlinesMottos hashtag, which has been trending on Twitter.

Here’s the actual incident:

@united @FoxNews @CNN not a good way to treat a Doctor trying to get to work because they overbooked pic.twitter.com/sj9oHk94Ik
— Tyler Bridges (@Tyler_Bridges) April 9, 2017

And here’s just one of United’s CEO Oscar Munoz’s tone-deaf replies to the incident:

INBOX: @united CEO sends letter to employees about United Express flight. pic.twitter.com/obVdl6G2E0
— Ryan Ruggiero (@RyanRuggiero) April 10, 2017

And here’s how Twitter responded:

#NewUnitedAirlinesMottos United has removed life jackets in place are knuckle dusters Please enjoy your fight flight! pic.twitter.com/1em2yLaR8T
— Stuart (@stuart221r) April 11, 2017

Calm down, get back to you’re seat, I’ll handle this !#NewUnitedAirlinesMottos#TuesdayThought #TuesdayMotivationpic.twitter.com/XS6nqVrgQM
— STOCK MONSTER (@StockMonsterUSA) April 11, 2017

LOOKING FOR VOLUNTEERS TO GET OFF THIS FLIGHT #NewUnitedAirlinesMottos pic.twitter.com/DsFrwuRDni
— jomareewade (@jomareewade) April 11, 2017

Let Us Re-Accomodate You#NewUnitedAirlinesMottos pic.twitter.com/BAs4FSIeow
— Ethan (@Warbot2003) April 11, 2017

#NewUnitedAirlinesMottos Get off my plane pic.twitter.com/tJ164T8Tzf
— Kate Rüegg (@quatloo) April 11, 2017

In marketing, timing is everything! ????#United #UnitedAirlines #NewUnitedAirlinesMottos pic.twitter.com/dtAD1HH24d
— Mrigank Tyagi (@immrigank) April 11, 2017

Fly with us.#NewUnitedAirlinesMottos pic.twitter.com/7Tx2eQi6zN
— Temur Butt (@toori32) April 11, 2017

What, no volunteers? #NewUnitedAirlinesMottos pic.twitter.com/ufTINPT9tt
— Kimberly A Knight (@KmbrlyKnght) April 11, 2017

#NewUnitedAirlinesMottos
United Airlines – Prepare to Board pic.twitter.com/g4O2JhBPrZ
— HashMaster2000 (@ThatHashThough) April 11, 2017

#NewUnitedAirlinesMottos
Volunteer, or we’ll make you volunteer pic.twitter.com/K4kXgaB7Kq
— Fabian (@itsFabian) April 11, 2017

Book now and you’ll pay later. #NewUnitedAirlinesMottos #TheResistance #UniteBlue #StrongerTogether #DemForce #DumpTrump #NotMyPresident pic.twitter.com/vfwcXICv1f
— Gregg Brownell (@gregg_brownell) April 11, 2017

In case you missed it #NewUnitedAirlinesMottos pic.twitter.com/Wj2g4bHD0O
— rodriQuez (@rodriQuez) April 11, 2017

#NewUnitedAirlinesMottos We followed protocol. pic.twitter.com/cCNkTOR4vm
— Kurt Eichenwald (@kurteichenwald) April 11, 2017

United Airlines working to Make America Great Again #MAGA #NewUnitedAirlinesMottos pic.twitter.com/zPTUWHwR57
— LindaLJ11 (@LindaLJ11) April 11, 2017

#NewUnitedAirlinesMottos I promise I won’t kill you last if you don’t leave this plane pic.twitter.com/hQeyvlnI7f
— Pyro of Kekistan II (@PyroOfKekistan2) April 11, 2017

"Blue Lives Matter"#NewUnitedAirlinesMottos pic.twitter.com/XjrmiI6uE5
— Swingblade Betty (@SwingbladeB) April 11, 2017

Volunteer.Because it’s the right thing to do.#newunitedairlinesmottos pic.twitter.com/SfCnS1eOoH
— R.T. Erdogan (@Sultan__Erdogan) April 11, 2017

MG