Back in 2010, Twitter started representing new users who hadn’t yet uploaded a profile picture with a picture of an egg. It was cute at the time. But culturally, the egg came to represent the worst of Twitter: trolls and bots.
Rather than try to repair the egg’s reputation, Twitter is replacing it with a new image of a human silhouette that’s intended to feel like something that good citizens will want to quickly replace. For Co.Design, I spoke with the company’s designers about the surprisingly tricky challenge behind their new design.