LinkedIn unveiled “Trending Storylines” today, which is similar to Twitter Moments. The feature displays headlines of the day’s top news. Tap into them, and you’ll get a link to a story that goes into more detail, as well as commentary from other LinkedIn users and links to articles with opposing views. The feature builds off of a new focus on content for LinkedIn. Content posted on the network drives a tremendous amount of traffic to LinkedIn, and sponsored content is a huge part of the company’s current advertising strategy. Read my Fast Company story on the new feature here.EP
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