Today, the brand announced that it is now producing a line of denim shirts made of Italian cotton. The brand went through 14 prototypes before landing on this model. Like many of its competitors, including DSTLD and Articles of Society, Mott & Bow’s lean business model is working, allowing the brand to expand. The company has been growing at a rate of about five times a year. These direct-to-consumer brands tend to do well among urban millennials.ES
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