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Native advertising spending will reach $22 billion this year

Call it sponsored content, call them paid posts, call them whatever you want…just get ready for a lot of it. 

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Call it sponsored content, call them paid posts, call them whatever you want…just get ready for a lot of it

About the author

Eric is Fast Company's Entertainment Editor. He's been a writer and editor with NBC, Premiere, Mental Floss, Maxim, the G4 Network's Attack of the Show and others.

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