Just a few weeks after its highly anticipated IPO, Snap Inc. took another huge step toward becoming more of a media company than a messaging client today with the announcement of a new partnership with MGM. The deal is the first between Snapchat’s parent company and a major entertainment studio and will bring MGM-produced shows to Snapchat’s Discover platform.
Unlike traditional television programs, the shows will be just 4-5 minutes in length, and they’ll all be shot vertically so they’ll fill your phone’s screen. Shows being developed for the platform will cover a range of different genres, including both scripted and unscripted comedies and dramas. MGM isn’t Snapchat’s only outside content provider. The company has announced deals with ABC, NBC, Turner, the BBC, A+E Networks, and Discovery Networks, among others, to produce shows for the platform in recent months.