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Messenger is joining Facebook’s full-court press against Snapchat Stories

In the beginning, there was Snapchat Stories. It let you meld photos, videos, stickers, and jottings into mini-movies that disappeared after 24 hours, and it was a hit. Facebook took notice, and has been busy adding similar features to its own apps. Last August, Instagram introduced Instagram Stories, a near-identical offering that has also been … Continue reading “Messenger is joining Facebook’s full-court press against Snapchat Stories”

In the beginning, there was Snapchat Stories. It let you meld photos, videos, stickers, and jottings into mini-movies that disappeared after 24 hours, and it was a hit. Facebook took notice, and has been busy adding similar features to its own apps. Last August, Instagram introduced Instagram Stories, a near-identical offering that has also been a major success; WhatsApp got its own version last month.

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Now, after months of experimentation, Facebook is officially unveiling Messenger Day, a stories-style feature within Messenger’s iOS and Android apps. Just as in other incarnations, you can piece together snapshots, videos, stickers, and doodles into shareable shows that go poof a day later. That leaves the Facebook app itself as the company’s only major unstoried platform—and it seems a pretty good bet that it will join the club sooner or later.

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About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

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