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Movies that star women are a better return on investment, says study

Big-budget, special effects-laden blockbusters tend to feature male leads, but that doesn’t mean they make bigger profits. That’s according to a new box-office analysis of more than 2,100 movies from the online investment company Wealthsimple. The Canadian startup found that movies featuring women in the starring role generated a 176% median return on investment, significantly higher than movies … Continue reading “Movies that star women are a better return on investment, says study”

Big-budget, special effects-laden blockbusters tend to feature male leads, but that doesn’t mean they make bigger profits. That’s according to a new box-office analysis of more than 2,100 movies from the online investment company Wealthsimple. The Canadian startup found that movies featuring women in the starring role generated a 176% median return on investment, significantly higher than movies starring men, which saw a 127% median return on investment. The reason is not because male-driven blockbusters don’t make money, but that they generally cost more to make—what with all those explosions and CGI monsters and all. Wealthsimple’s study makes for an interesting pre-Oscar read. Check out the full report here.

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  [Image: Wealthsimple]

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About the author

Christopher Zara is a senior staff news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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