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We interrupt this Facebook Live video with a word from our sponsor

The ads are coming, the ads are coming. To Facebook Live videos, that is. In a blog post today, Facebook said it is rolling out the ability to place “ad breaks;” in other words ads of up to 20 seconds, to any creator with more than 2,000 followers and who has gotten more than 300 … Continue reading “We interrupt this Facebook Live video with a word from our sponsor”

The ads are coming, the ads are coming. To Facebook Live videos, that is.

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In a blog post today, Facebook said it is rolling out the ability to place “ad breaks;” in other words ads of up to 20 seconds, to any creator with more than 2,000 followers and who has gotten more than 300 concurrent viewers in a recent video. The company said it had been experimenting with ads in live videos with a small group of creators over the last few months. What isn’t clear is how many viewers are going to be willing to sit through these commercial messages.

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About the author

Daniel Terdiman is a San Francisco-based technology journalist with nearly 20 years of experience. A veteran of CNET and VentureBeat, Daniel has also written for Wired, The New York Times, Time, and many other publications

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