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  • 02.23.17

You can now customize the color of your bedsheets

All products are made with Arizona-grown Supima cotton and dyed in a factory in Los Angeles. The sheets don’t come cheap: They’ll run about $400 for a set and $400 for duvet covers. But for people in the market for haute-couture bedding, Flaneur allows people to find colors that match their bedrooms perfectly. Since launching a year ago, the brand has been popular among older, affluent millennials and interior designers.

Flaneur is part of a broader trend toward personalization in the luxury market: You can now entirely customize your shoes with Shoes of Prey, bags with 1 Atelier, and vacations with Black Tomato. 

ES