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  • 02.22.17

The world’s largest personalized baby gift brand just landed stateside

This meant setting up a supply chain where a wide range of products–clothes, shoes, toys, books–could be customized on demand, then shipped within days. By selling direct-to-consumer through the website, the brand has been able to keep costs low, with most products priced under $50, including personalization. My1stYears.com has grown quickly and is on track to generate $15 million in sales this year.