A recent Facebook dustup is serving as a fresh reminder of the social network’s longstanding battle against “like” farming—which is basically when scammers post outrageous or attention-getting content for the express purpose of collecting likes and shares for profit. In the latest case in point, a U.K. mother discovered scammers using a photo of her child covered in chicken pox, the BBC reported today. The photo was real, except the scammers claimed the boy had cancer and that Facebook would donate money toward his medical bills if the post collected enough likes and comments.
These kinds of deceitful “call to action” posts have been a corrosive force on Facebook for years, but they’ve proven frustratingly difficult to completely wipe out. The aforementioned cancer-boy scheme was reportedly back online within 24 hours of Facebook having removed it. Read the full story here.