Airbnb is fighting back against the hotel industry with a new marketing effort. On its Airbnb Citizen’s blog, the home-sharing unicorn now details the ways in which the hotel industry has contradicted itself by asking for Airbnb and its users to be taxed more heavily—only to then lobby against efforts to tax its own industry. Lobbyists for the hotel industry see proposals to tax Airbnb as legitimizing what they consider to be an illegal hotel business.
The post is an effort to make Airbnb look like an underdog against Big Hotel. The reality, of course, is that Airbnb itself, estimated to be a $30 billion company, is one of the big guys too. It’s also worth remembering that Airbnb has seriously ramped up its lobbying efforts of late, spending nearly half a million dollars on lobbying in 2016, almost double what it spent the year before.RR