According to analytics firm Jumpshot, which tracks website traffic, interest in Ivanka Trump products has declined by about 14% over the last two months. Conversely, Macy’s saw an 18% increase in interest in the brand during this time.
Last year, however, between April 2016 and September 2016, this pattern was reversed. Nordstrom saw a much higher interest in Ivanka Trump products than Macy’s did.
All of this might help explain why Nordstrom has chosen to drop Ivanka Trump’s collection while Macy’s has not.