There are currently more than 100 billion ideas on Pinterest. Today the company announced three new tools to help you find the ideas you want to see:
• Instant Ideas – Any pin you see on Pinterest can be an entry point to discovering more ideas. When you see something that looks interesting, you can tap a circle at the bottom of a pin to see related ideas.
• Shop the Look – Now when you come across a pin that has more than one item in it, you can tap on it to see info about a particular item. For instance, you might tap on a model’s pants, shoes, and shirt individually to see where you can buy them. And a “How to Wear” feature offers different styling options for items, such as different ways to wear a scarf.
• Pinterest Lens – Lens lets you discover pins based on things in the world around you. The beta feature lets you search based on a photo. So, you can take a photo of a pair of shoes or a dining room table and find similar pins. Or take a photo of a piece of fruit and get recipes to cook with it.