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Moët & Chandon woos millennials with a new emoji-keyboard

Moët & Chandon has just launched an emoji keyboard, dubbed “e-moët-icons,” devoted entirely to champagne. It includes the world’s first rosé emoji as well as animated popping bottles. They’re available on both iPhone and Android.  It’s part of a larger effort by champagne and sparkling wine brands to get younger consumers hooked on the drink, … Continue reading “Moët & Chandon woos millennials with a new emoji-keyboard”

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Moët & Chandon has just launched an emoji keyboard, dubbed “e-moët-icons,” devoted entirely to champagne. It includes the world’s first rosé emoji as well as animated popping bottles. They’re available on both iPhone and Android

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It’s part of a larger effort by champagne and sparkling wine brands to get younger consumers hooked on the drink, as I describe in this story

About the author

Elizabeth Segran, Ph.D., is a staff writer at Fast Company. She lives in Cambridge, Massachusetts

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