advertisement
advertisement
advertisement
  • 02.07.17

ThirdLove takes inclusivity beyond size, offers five shades to complement a wider range of skin tones

ThirdLove, an underwear company founded by a former Googler, has made a name for itself for using data to improve the way bras fit. Using an app or the online fitting tool on the ThirdLove website, customers can get personalized recommendations. It offers the widest range of sizes on the market, including half sizes.

Today, it is moving beyond just fit to color, launching five new shades. The company spent two years gathering as much data as possible about the shades women needed. 

ES