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Coded Couture uses smartphone data to create bespoke dresses tailored to your lifestyle

Swedish fashion house Ivyrevel, cofounded by fashion blogger Kenza, has unveiled a futuristic new product: a smartphone app that uses your data to help design a dress that is perfectly suited to your lifestyle. The company will then make and deliver this custom garment. The app, built in collaboration with Google, gathers insights about where you … Continue reading “Coded Couture uses smartphone data to create bespoke dresses tailored to your lifestyle”


Swedish fashion house Ivyrevel, cofounded by fashion blogger Kenza, has unveiled a futuristic new product: a smartphone app that uses your data to help design a dress that is perfectly suited to your lifestyle. The company will then make and deliver this custom garment. The app, built in collaboration with Google, gathers insights about where you spend your time and what activities you enjoy. 

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The app will be launched worldwide later this year. 

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About the author

Elizabeth Segran, Ph.D., is a staff writer at Fast Company. She lives in Cambridge, Massachusetts

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