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Mobile orders at Starbucks are creating grande headaches for baristas

A growing flood of mobile coffee orders is causing bottlenecks and scaring customers away from some busy Starbucks locations. Mobile payments have been championed as a way to boost business and efficiency while keeping labor costs down, but baristas are having trouble keeping up with the pace. In a conference call yesterday, Starbucks chief Howard Schultz said … Continue reading “Mobile orders at Starbucks are creating grande headaches for baristas”

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A growing flood of mobile coffee orders is causing bottlenecks and scaring customers away from some busy Starbucks locations. Mobile payments have been championed as a way to boost business and efficiency while keeping labor costs down, but baristas are having trouble keeping up with the pace. In a conference call yesterday, Starbucks chief Howard Schultz said the company is “hyper-focused” on fixing the problem. The Seattle coffee giant posted disappointing earnings yesterday and lowered its revenue forecast for the year. Read more from Reuters here.

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About the author

Christopher Zara is a senior staff news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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