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Get ready for more music streaming exclusives

A lot of people hate them, but exclusive music deals are turning out to be a pretty good business model for the emergent streaming industry. And we’re probably going to see more and more of them. Case in point: Sprint is reportedly buying a 33% stake in Jay Z’s Tidal, and according to sources cited … Continue reading “Get ready for more music streaming exclusives”

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A lot of people hate them, but exclusive music deals are turning out to be a pretty good business model for the emergent streaming industry. And we’re probably going to see more and more of them. Case in point: Sprint is reportedly buying a 33% stake in Jay Z’s Tidal, and according to sources cited by MarketWatch, the deal will include a “$75 million a year marketing fund that will be used to obtain and promote exclusive content from artists.” Read the full story here

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[Photo: Theo Wargo/Getty Images for Live Nation]

About the author

Christopher Zara is a senior staff news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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