Last year, Birchbox went through several rounds of firings and eliminated a total of 50 positions in an effort to cut costs. In August, it finally received a much needed infusion of $15 million from its current investors.
Today, it announces that it will open its second retail location in Paris, modeled after its SoHo store. In 2012, Birchbox acquired a French beauty subscription box company called “Joliebox” and France is now the company’s biggest market in Europe.
[Image via Birchbox]ES