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Despite financial woes, Birchbox plans to open a Paris store this spring

Last year, Birchbox went through several rounds of firings and eliminated a total of 50 positions in an effort to cut costs. In August, it finally received a much needed infusion of $15 million from its current investors. 

Today, it announces that it will open its second retail location in Paris, modeled after its SoHo store. In 2012, Birchbox acquired a French beauty subscription box company called “Joliebox” and France is now the company’s biggest market in Europe. 


[Image via Birchbox]ES