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Maybe it was the Snapchat election, after all

We heard a lot about the so-called “Snapchat election” at the beginning of the 2016 election season, but all that chatter sort of fell by the wayside as Donald Trump rose to unexpected prominence using far more conventional means (i.e., cable news and an active Twitter account).  But chat apps may have had more influence over … Continue reading “Maybe it was the Snapchat election, after all”

We heard a lot about the so-called “Snapchat election” at the beginning of the 2016 election season, but all that chatter sort of fell by the wayside as Donald Trump rose to unexpected prominence using far more conventional means (i.e., cable news and an active Twitter account). 

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But chat apps may have had more influence over the election than we realized. Today, the Knight Foundation is releasing a new report called “Chat the Vote,” which examines the way that chat apps like Snapchat and Facebook Messenger not only provided a steady stream of election news and information, but also helped people register to vote.

Knight Foundation is releasing its findings this morning at 9:30 a.m. The press conference is being live-streamed here.

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About the author

Christopher Zara is a senior news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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