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Lululemon expands its European presence with a London flagship store


The Canadian activewear brand opened a 6,244 square foot store on Regent Street last week. It is the biggest brick-and-mortar presence the brand has in Europe. The store includes several community spaces so that the brand can host events and classes.  

To incorporate elements of the local community, Lululemon partnered with the Central Saint Martin’s, a well-known fashion school in London, to create artwork that will be featured in a special capsule collection. ES