advertisement
advertisement

Mark Zuckerberg is in a mood—publishing industry braces for shift

Well, that was quick. Less than a year after Facebook began paying publishers to produce live videos, many now say they don’t expect their streaming contracts to be renewed, Recode reports. Instead, Facebook is going to encourage them to produce “premium video content” (read: pour even more resources into video).  The change appears to be … Continue reading “Mark Zuckerberg is in a mood—publishing industry braces for shift”

Well, that was quick. Less than a year after Facebook began paying publishers to produce live videos, many now say they don’t expect their streaming contracts to be renewed, Recode reports. Instead, Facebook is going to encourage them to produce “premium video content” (read: pour even more resources into video). 

advertisement

The change appears to be another shift in focus for CEO Mark Zuckerberg, who has been touting Facebook’s live-streaming growth in recent earnings reports and had seemed to be trying to position the social network as an alternative to live TV. More broadly, Facebook has been targeting advertising dollars once spent on television, so an emphasis on higher-quality video is an obvious progression of that.


[Photo: Flickr user Paul Williams]

advertisement
advertisement
advertisement

About the author

Christopher Zara is a senior news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

More

#FCFestival returns to NYC this September! Get your tickets today!