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Apple’s first iPhone TV ad told people they could use the device to make phone calls

Steve Jobs introduced the world to the iPhone 10 years ago today. How time flies, and how that one little device has changed the world we live in. Sales of the iPhone didn’t take off right away. Here’s Apple‘s first attempt at convincing people they needed the thing. They started out by hyping the most … Continue reading “Apple’s first iPhone TV ad told people they could use the device to make phone calls”

Steve Jobs introduced the world to the iPhone 10 years ago today. How time flies, and how that one little device has changed the world we live in. Sales of the iPhone didn’t take off right away. Here’s Apple‘s first attempt at convincing people they needed the thing. They started out by hyping the most basic of all the phone’s functions—calls.

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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