They say music lifts the soul, and in a year as soul-wrenching as this one often was, a lot of us needed a reason to sing again. Streaming giant Spotify did its part to help this week with its year-end feature in which rounds up the top songs of its respective users and delivers personalized playlists.
Judging from some of the reactions on Twitter, rediscovering favorite tracks makes music fans either gleefully happy or tearfully nostalgic—both of which are good news for Spotify’s brand.
@Spotify ‘s "Your top songs 2016" playlist is my new favorite thing ????????????????
— Andrew Ingleton (@AndrewIngleton) December 14, 2016
I feel blest by the amazing playlist of my top played songs of 2016 that Spotify made for me ????????
— Brianne Maxey (@briannemaxey) December 14, 2016
What’s interesting about the glowing praise is how it contrasts the sometimes cynical response to Facebook‘s year-in-review videos, which drew complaints from users who said they had no interest in reliving the past 12 months. In addition to an exhausting presidential election that forced everyone to reexamine their view of reality, 2016 saw the unexpected death of music luminaries including David Bowie and Prince.