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  • 12.02.16

McKinsey predicts that affordable luxury will be big in fashion next year

According to McKinsey’s recent State of Fashion Report, the affordable luxury market will continue to grow next year, as consumers trade down from the luxury market. We’ve seen the growth of this segment this year, as direct to consumer brands that make high quality products without the middleman markup–such as Everlane, Cuyana, and Oliver Cabell–gain in popularity.

Stay tuned for our own predictions about the fashion industry that will be released later this month. ES