Today, 400 Apple Store logos will turn red in honor of World Aids Day. From now until December 6, every time customers pay with Apple Pay—either in a store or on a device—Apple will donate $1 to Red, an organization that contributes to the fight against AIDS. The total donation amount is capped at $1 million.
The iPhone maker also has a year-round program wherein it donates money to Red every time a consumer buys one of its select “Red” products. This year that list of products is expanding to include an iPhone 7 battery case, Beats Solo3 wireless headphones, and the Beats Pill+. This year marks the tenth since Apple and Red first formed their partnership.
According to the U.S. Department of Health & Human Services, 36.7 million people worldwide are living with HIV/AIDS and 1.8 million children have HIV.
— Tim Cook (@tim_cook) December 1, 2016