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  • 11.22.16

This jewelry brand had its highest sales day ever after raising its prices

Vrai & Oro, a two-year-old L.A.-based jewelry brand, decided to adjust the prices of all its products last week when the price of gold went up. It has set all product prices at a consistent 60% margin. While 40% of the price covers the cost of raw materials, the rest goes toward overhead and profits.